WHY JOIN THE LUXURY LATER LIVING DIRECTORY?
Britain’s Most Powerful Consumer Generation
Statistics
UK consumers aged 50 and over represent a powerful and growing economic force, holding a substantial share of the nation’s wealth and driving a significant portion of consumer spending. In 2018, this demographic spent an estimated £319 billion annually—around 54% of total UK household expenditure—and this figure is projected to rise to approximately £550 billion by 2040, accounting for about 63% of all household spending.
ONE LINE ENTRIES ARE FREE
Distribution & Publicity
The Luxury Later Living Directory will be available as a free digital download from www.luxurylaterlivingdirectory.com, the main hub for all listings and features, and www.kensingtonandchelseaforum.org.uk. Visitors can access the guide via a beautifully designed landing page featuring elegant imagery of luxury retirement living, a short introduction—“Your trusted guide to refined later living,”—and a simple download form to collect names and emails for community updates and future editions. Additional digital access will include eBooks on Amazon, an interactive Issuu/Calameo flipbook version for easy reading and sharing, and email distribution directly to members of the Kensington & Chelsea Over 50s Forum and partner networks. There will also be a massive social media promotion for the free downloads.
The Luxury Later Living Directory will also be available as a premium print edition through Amazon’s print-on-demand service, providing both credibility and accessibility, with Amazon advertising used to enhance sales. Printed copies will be available to key lifestyle and professional venues, including luxury retirement villages and boutique care homes, private medical and wellness clinics, estate agents specialising in later living, financial advisors, solicitors, and accountants, as well as high-end spas, beauticians, gyms, golf clubs, and members’ lounges.
We will combine digital reach with trusted networks through a strategic mix of press releases to leading local and national media outlets, including Kensington & Chelsea Today, London Life, Saga Magazine, Platinum, and Country & Town House. This will be supported by targeted SEO content such as “Top 10 Luxury Later Living Communities in the UK” and “Why the Over-50s Are the New Luxury Market.” A strong social media presence across LinkedIn, Facebook, X, Instagram and Nextdoor will highlight featured listings and engage our audience. We will email our 2,700 members each month with information on how to download free PDF versions of the Directory or links to purchase hard copy versions on Amazon. We will also email thousands of organisations for older people and housing associations across London and beyond.
We work collaboratively with featured organisations and trusted partners to amplify reach. Our collaborations with luxury later living developers and care providers ensure readers have access to exceptional living options and lifestyle choices. Health and wellbeing specialists contribute expert advice on maintaining vitality and happiness in later life, while legal and financial professionals provide reliable guidance on retirement planning, wealth management, and estate matters.
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Feature in – a two-page showcase introducing the Directory to thousands of readers. A permanent full-page advertisement in all issues of The Platinum Society magazine.
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Community Engagement – talks, open days, and collaborations with mayors and councillors, to strengthen visibility and trust.
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Flyer Distribution: We will distribute luxury-quality flyers throughout affluent London neighbourhoods, including Kensington, Chelsea, Hampstead, Richmond, Belgravia, and Knightsbridge. Each flyer will feature a QR code linking directly to the free digital download, along with a short URL for convenience. Every copy and flyer will proudly display the endorsement:
